About a month ago Amasty together with Promodo held a webinar regarding Maximizing Magento marketing ROI. The main discussions were about sales channels, landing pages strategy, product pages, checkout and other best practices for Magento store. Mainly we concentrated on traffic attraction, conversion rate increase and sales growth by optimizing cart & checkout areas. The webinar was such a great success that we decided to share with you the main takeaways from it.
Below toy will find an interesting presentation explaining how and why a product page should look like, how to make it more user friendly and conversion-oriented.
You can also download a free to-do list on product pages and checkout optimization at http://blog.amasty.com/perfect-product-page-and-shopping-cart-tips-videochecklist/
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